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A keyword's trend help to understand the seasonality of your intended audience and forecast when driving visitors with a specific search phrase like womens clothing is going to lead to seasonal spikes. If you see a keyword's trend does not summit and remains in precisely the exact same degree, then you will have to ensure you're targeting this search query like womens clothing year round. However, if your keyword womens clothing has a seasonal spike, then it is possible to plan accordingly. By way of instance, a key word like "womens clothing" might trend higher in the summertime.